Hey There!
My name is Alexandria Taliaferro, and I’m a Social Media Manager + Digital Marketing Strategist based in Paris, FR working primarily in the beauty, fashion, and lifestyle sectors. I’m currently working as a Social Media Manager at Publicis Luxe, where I run point on all things social strategy, management, and day-to-day operations for Swarovski.
Prior to my current position, I acted as the Global Social Media Manager at r.e.m. beauty, a partnership between Ariana Grande and Forma Brands, where some of my responsibilities included: developing and implementing organic social media brand strategies, spearheading creative briefs for influencer content and full scale brand shoots, assisting with high level go-to-market/brand refresh campaigns (both in-store and online), as well as photo, video, and out-of-home campaigns globally (including US, EMEA, and Asian markets), leading the social campaigns for all international brand launches, creating and publishing all written copy across the brand’s digital platforms, content creation as needed, and overseeing daily analytics tracking and day-to-day community management.
Previously, I also acted as the Associate Manager of Social Media at Fenty Skin, a KENDO and LVMH brand, where I was part of a small-but-mighty team that managed and oversaw day-to-day publishing, creative concepts, and engagement across all social media channels. In my role at Fenty Skin, I created all written copy distributed through the Fenty Skin social channels, including but not limited to: photo captions on Instagram, Facebook, and Pinterest, branded Twitter responses, Instagram Stories, and direct messages between the brand and its audience on all channels. Additionally, I utilized my photography, staging, and Photoshop skills to create original, branded content, assisted with philanthropic outreach, and spearheaded our DE&I holiday campaigns – a true passion of mine in the industry today.
In addition to my experience in the Social Management and Community Management landscape, I also have a wealth of experience in the Influencer Relations space. In that regard, one of my proudest career achievements has been my total optimization of the influencer program at Joanna Vargas Skincare, where I worked as the Social Media Assistant on a tightknit two-person social team. In order to make influencer relations a top priority within the organization, I worked to secure one influencer “spotlight” a day – curated appointments at the NY salon for hand-picked influencers to be broadcasted on the brand’s Instagram Story and the influencer’s Instagram account, promoting specific products or services. As the program grew, I arranged interviews with the influencers – directed by myself and recorded by our in-house videographer – and follow-up content gleaned from highly curated, personalized PR package unboxings and tutorials using influencer-generated content. This optimization allowed the brand to target new key markets and increased the brand’s Instagram Story viewership by nearly 200%. Additionally, the restructuring of the NY influencer program enabled the brand to more carefully track KPI’s and other important engagement indicators, leading to an increase in traffic to the brand’s online blog and retail space. Many of the influencers I introduced to the brand are still collaborating with Joanna Vargas today, and I am very proud of the attrition rate the revamped influencer program has maintained since January 2019.
Expertise
Social Media Management
A Social Media Manager administers the company’s social media marketing and advertising. Administration includes but is not limited to: deliberate planning, strategy and goal setting, content management, development of brand awareness, and reputation management. We turn fans into customers and customers into brand advocates!
Blogging and Copywriting
Posting on social media is easy – it doesn’t take much effort to write up a quick post with a link and call it a day. On the other hand, crafting compelling copy that encourages engagement is tough – it takes skill and thoughtfulness to write strong posts. But when you have to write tons of posts for each network you’re on, sometimes it’s easier to cut corners. Don’t give in to that temptation! If social media is important to your business, then invest in the time and resources it takes to do it right. Trust me, you’ll see a difference in your results.
Community Management
Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. Communicating the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers is both an essential component of social media management and one of my favorite parts of the job.
Influencer Relations
Influencer relations is a strategic approach to developing relationships with social media influencers who would be an excellent fit for a brand. In this strategy, influencers are approached as partners, clients, and fans of a brand rather than simply as media and advertising platforms. To build a strong relationship with influencers, it is essential that Social Media Managers approach them on a human level instead of thinking of them as billboards. The best Social Media Managers are able to leverage their personalities to attract and retain influencers for a brand.
Alexandria Taliaferro
Social Media Management + Community Management + Blogging
ataliaferro@gwu.edu
(for creative services)
clapbacksandcontours@gmail.com
(for brand partnerships)
New York, NY
Alexandria Taliaferro 